Google Plus – Google’s Changes and What You Need to Know
Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus.
Google Plus has seen constant updates since its launch, in 2011. The platform has phased out features that weren’t successful — such as unbundling YouTube comments from also appearing in users’ feeds — while highlighting features that have separated it from other social networks.
Within the past month, Google has completely overhauled the user interface to focus on what it does best. This article will discuss a few of these changes and how you can use them to promote your business.
The photos feature in Google Plus has always excelled above the competition, which is why the company turned it into a standalone platform: Google Photos.
A new feature, Collections, takes the excellence of Google Photos and allows users to create themed boards, similar to Pinterest.
The creator has full control of what gets posted, which makes it a useful tool for small business owners to show off their expertise.
If you own a boutique or clothing store, for example, create a collection of your new lines or seasonal clothes and assemble “lookbooks” or style grids. Bike shops can show off their custom builds or post other custom bicycles, for fan inspiration.
As with Pinterest and other social networks, it’s important to showcase not only your products but also things your followers will want to see.
Google also implemented multiple features that make uploading and editing photos easier, resulting in higher quality images and more engaging content.
- Auto Awesome takes photos shot in a series and attempts to convert them into animated gifs automatically. These types of files are highly shareable. Your brand can potentially reach hundreds of thousands of users with the right gif.
- Auto Enhance adjusts the brightness and contrast to create more dynamic images. Automatically editing the images can save business owners time, especially for those who have no desire to learn Photoshop.
- Auto Backup, also known as Auto Upload, is a feature that automatically backs up photos taken on your mobile device.
- Auto Highlight assembles uploaded photos into albums.
With the right strategy, Collections can become a useful tool for marketing your small business.
Continued at Web Marketing Today: Changes to Google Plus: What You Need to Know
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